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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    With the "Multiple Target Market Approach" the Marketer Combines Two
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With the "Multiple Target Market Approach" the Marketer Combines Two

Question 172

Question 172

True/False

With the "multiple target market approach" the marketer combines two or more homogeneous submarkets into one larger target market as a basis for one strategy.

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