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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Step 2 in the 7-Step Approach to Market Segmentation Asks
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Step 2 in the 7-Step Approach to Market Segmentation Asks

Question 258

Question 258

True/False

Step 2 in the 7-step approach to market segmentation asks you to identify all the potential customers' needs for the broad product-market you named in Step 1.

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