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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A ____ Is a Group of Potential Customers with Similar
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A ____ Is a Group of Potential Customers with Similar

Question 200

Question 200

Multiple Choice

A ____ is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services.


A) segment
B) market
C) product
D) consumer forum
E) generic industry

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