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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Generic Market
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A Generic Market

Question 127

Question 127

Multiple Choice

A generic market


A) may include sellers who compete in different product-markets.
B) would probably be broader than the firm's target market.
C) might be composed of several different product-markets.
D) All of the above are true.
E) None of the above is true.

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