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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Pencil, a Dictating Machine, and a Word Processor Might
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A Pencil, a Dictating Machine, and a Word Processor Might

Question 96

Question 96

Multiple Choice

A pencil, a dictating machine, and a word processor might compete in the same


A) target market.
B) generic market.
C) product-market.
D) Any of the above.
E) None of the above.

Correct Answer:

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