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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    _____ Aim at One or More Homogeneous Segments and Try
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_____ Aim at One or More Homogeneous Segments and Try

Question 29

Question 29

Multiple Choice

_____ aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.


A) Combiners
B) Segmenters
C) Segment aggregators
D) Segment combiners
E) Multipliers

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