Multiple Choice
The 7-step approach to market segmentation used in the text shows that:
A) determining needs rarely change.
B) profit is the overall consideration beginning with Step 1.
C) it's useful to consider what people in each submarket do NOT want as well as what they do want.
D) submarkets are nicknamed based on their qualifying needs.
E) retirement centers in the Sunbelt is a broad product-market with many submarkets.
Correct Answer:
Verified
Correct Answer:
Verified
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