Multiple Choice
Alpine Auto Repair keeps a record of customer oil changes and sends a reminder postcard to its customers when it's time for the next oil change. This is an example of a ______ system.
A) customer relationship management
B) qualifying dimensions
C) a positioning matrix
D) geographic targeting
E) clustering
Correct Answer:
Verified
Correct Answer:
Verified
Q180: The seven-step approach to market segmentation uses
Q181: "Too much" aggregating in market segmenting<br>A) ignores
Q182: The correct number of submarkets in a
Q183: Dimensions that should be looked at when
Q184: "Positioning" might cause a marketing manager to:<br>A)
Q186: A transistor radio, an MP3 player, and
Q187: Manufacturer, service provider, government agency, wholesaler, etc.
Q188: "Good" market segments should be homogeneous (similar)
Q189: Which of the following statements about positioning
Q190: A product-market is one<br>A) in which exchanges