"Positioning

Multiple Choice

"Positioning":

A) involves a packaged-goods manufacturer's attempt to obtain the best possible shelf space for its products in retail outlets.
B) is useful for segmenting but not combining.
C) helps strategy planners understand how customers think about various brands or products in relation to each other.
D) applies only to existing products, not new products.
E) eliminates the need for subjective decision making in product planning.