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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    ___________ ___________ Are the Firms That Are Considered to Be
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___________ ___________ Are the Firms That Are Considered to Be

Question 152

Question 152

Multiple Choice

___________ ___________ are the firms that are considered to be the organization's closest challengers.


A) Aggressive rivals
B) Competitive rival.
C) Direct rivals
D) Indirect rivals
E) Passive rivals

Correct Answer:

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