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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    Product-Market Screening Criteria Should
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Product-Market Screening Criteria Should

Question 177

Question 177

Multiple Choice

Product-market screening criteria should:


A) be qualitative.
B) summarize in one place what the firm wants to accomplish.
C) be achievable.
D) be stated in quantitative terms.
E) All of the above.

Correct Answer:

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