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A Total Profit Approach to Evaluating Product-Market Strategic Plans

Question 211

Multiple Choice

A total profit approach to evaluating product-market strategic plans


A) will not work if the plans are for the same number of years.
B) will be most useful when the plans require very different levels of investment.
C) may support a particular plan even if it generates poor profits in some years.
D) Both A and B are true.
E) None of the above is true.

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