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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    Organizational Units Within a Larger Company Which Focus Their Efforts
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Organizational Units Within a Larger Company Which Focus Their Efforts

Question 3

Question 3

Multiple Choice

Organizational units within a larger company which focus their efforts on selected product-markets and are treated as separate profit centers are called:


A) portfolios.
B) strategic business units.
C) BTUs.
D) functional departments.
E) basing points.

Correct Answer:

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