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  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 1: Marketings Value to Consumers, Firms, and Society
  5. Question
    When It Comes to Customer Value, It Is the Customer's
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When It Comes to Customer Value, It Is the Customer's

Question 141

Question 141

True/False

When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager.

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