Multiple Choice
Regarding sales forecasting:
A) marketing managers usually develop their own national income and industry forecasts.
B) trend extension cannot be used when past sales have varied.
C) the final step should be to develop an industry sales forecast.
D) trend extension assumes that past conditions will continue unchanged into the future.
E) only one forecasting method should be used because different techniques give different forecasts.
Correct Answer:

Verified
Correct Answer:
Verified
Q11: "Expenses" (on an operating statement) usually include
Q12: Based on the information in Table B-1,
Q13: Which of the following would NOT be
Q14: When a firm subtracts its cost of
Q15: A good marketing manager knows that:<br>A) market
Q17: Monthly operating statements might be used to
Q18: A retailer has estimated that her store
Q19: Based on the information in Table B-2,
Q20: "Cost of sales" equals the total value
Q21: The three main components of an operating