Regarding Marketing Strategy Planning

Multiple Choice

Regarding marketing strategy planning:

A) Managers usually know all they need to know about the needs and attitudes of their target markets.
B) Competitors cannot force a firm to shift its marketing mix.
C) Changes in the dimensions of the market environment have no effect on a firm's marketing mix.
D) The lack of a complete understanding of the target market can make it difficult to combine the four Ps into a suitable marketing mix.
E) None of these alternatives is correct.