A S.W.O.T. Analysis Can Help a Marketing Manager

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

A) develop a competitive advantage.
B) define what business and markets the firm wants to compete in.
C) narrow down to a specific target market and marketing mix from the many alternatives available.
D) see the pros and cons of different possible strategies.
E) All of these alternatives are correct.