When Developing a Marketing Plan for a New Product That

Multiple Choice

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

A) plan to change the marketing strategy every six months.
B) choose the best possible marketing strategy and stay with it throughout its product life cycle.
C) plan to sell the product until its whole life cycle is over.
D) plan to change the marketing strategy as the product moves through its life cycle.
E) change the marketing strategy only when the market environment changes.