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    Exam 19: Managing Marketings Link With Other Functional Areas
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    When Frito-Lay Introduced Tostitos Gold, Demand Quickly Outstripped Supply Resulting
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When Frito-Lay Introduced Tostitos Gold, Demand Quickly Outstripped Supply Resulting

Question 73

Question 73

True/False

When Frito-Lay introduced Tostitos Gold, demand quickly outstripped supply resulting in lost sales and wasted promotion spending.

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