At the Comfort Inn Web Site, a Customer Can Create

Multiple Choice

At the Comfort Inn Web site, a customer can create an account with his preferences for a smoking or non-smoking room, the type of pillows he likes, early or late check-in and check-out, and his room location. The hotel keeps track of this information and uses it whenever this customer reserves a room in the future. This is an example of:

A) Combined target market approach.
B) Diversification.
C) Task transfer.
D) Mass customization.
E) Single target market approach.