A Marketing Manager Who Wants to Calculate the Cost of Marketing

Multiple Choice

A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to:

A) read all requisitions very carefully.
B) allocate advertising expense to general overhead.
C) reorganize some of the company`s functional cost accounts to natural accounts.
D) reclassify all natural accounts into functional accounts.
E) None of these-it is impossible to link the costs of marketing to target markets.