A Good Marketing Manager Knows That

Multiple Choice

A good marketing manager knows that:

A) the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts.
B) functional accounts usually are needed for determining the profitability of customers.
C) functional accounts usually are needed for determining the profitability of products.
D) All of these are true.
E) Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true.