Multiple Choice
Which of the following best explains the function of a CRM database?
A) It is used to improve the security of IT systems employed for marketing.
B) It is used to keep track of orders from suppliers and related cost fluctuations.
C) It is used to gather, store, and maintain personal information about customers.
D) It is used to estimate changes in currency values in the international market.
E) It is used to evaluate employee performances.
Correct Answer:

Verified
Correct Answer:
Verified
Q122: Examples of functional accounts include taxes, supplies,
Q123: Problems of matching supply and demand for
Q124: Working capital might come from:<br>A) sale of
Q125: All large organizations have secure information technology
Q126: Just as a firm has a social
Q128: Outsourcing reduces coordination and logistics problems if
Q129: Marketing cost analysis usually requires a new
Q130: Many companies today choose to use ERP
Q131: Which of the following would NOT be
Q132: _ refers to the money invested in