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Which of the Following Best Explains the Function of a CRM

Question 127

Multiple Choice

Which of the following best explains the function of a CRM database?


A) It is used to improve the security of IT systems employed for marketing.
B) It is used to keep track of orders from suppliers and related cost fluctuations.
C) It is used to gather, store, and maintain personal information about customers.
D) It is used to estimate changes in currency values in the international market.
E) It is used to evaluate employee performances.

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