The Text's "Full-Cost Approach" to Marketing Cost Analysis

Multiple Choice

The text's "full-cost approach" to marketing cost analysis:

A) looks only at each customer or product's "contribution margin."
B) allocates all costs to products, customers, or other categories.
C) looks only at those costs which are directly related to particular alternatives.
D) is misleading and should be avoided.
E) All of these are correct.