A Systematic, Critical, and Unbiased Review and Appraisal of the Basic

Multiple Choice

A systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function-and of the organization, methods, procedures, and people employed to implement the policies-is called a:

A) MIS report.
B) marketing audit.
C) management review.
D) marketing information system.
E) marketing analysis survey.