Which of the Following Statements About a Marketing Audit Is

Multiple Choice

Which of the following statements about a marketing audit is FALSE?

A) A marketing audit takes a detailed looks at the firm's current marketing plans to see if they are still the best plans the firm can offer.
B) A marketing audit should be done on a regular basis.
C) The marketing strategy planning framework is useful in conducting a marketing audit.
D) A good audit is internal and is not concerned with gathering information from outside the firm.
E) Ideally, a marketing audit should not be necessary, but it often is.