The Major Weakness of "Average-Cost Pricing" Is That

Multiple Choice

The major weakness of "average-cost pricing" is that:

A) it ignores likely customer demand at different prices.
B) it usually leads to losses instead of profits.
C) it always results in a profit that is less than expected.
D) it is too hard for most managers to use.
E) All of these are major weaknesses of "average-cost pricing."