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    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
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    A Firm That Sets Prices Such That Consumers Will Save
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A Firm That Sets Prices Such That Consumers Will Save

Question 62

Question 62

Multiple Choice

A firm that sets prices such that consumers will save 15% of their fuel costs by buying its products is employing _____.


A) leader pricing
B) value in use pricing
C) odd-even pricing
D) price lining
E) product-bundle pricing

Correct Answer:

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