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A Tire Retailer Is Advertising a Very Low Price on a Popular

Question 176

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A tire retailer is advertising a very low price on a popular size tire. When a customer comes into the store, the clerk says the low-priced item is sold out, and tries to convince the customer to buy the top-of-the-line model-claiming the low priced model is not a very good buy even at the low price. This is an example of:


A) leader pricing.
B) full-line pricing.
C) value in use pricing.
D) price lining.
E) bait pricing.

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