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Some Consumers Maintain a "Price-Quality Association," Meaning That If a Product

Question 167

Multiple Choice

Some consumers maintain a "price-quality association," meaning that if a product has a high price, they assume the product must have high quality. This "price-quality association" is the basis for the use of:


A) Odd-even pricing.
B) Prestige pricing.
C) Leader pricing.
D) Reference pricing.
E) Price lining.

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