With Regard to Bid Pricing, a Marketing Manager Should Be

Multiple Choice

With regard to bid pricing, a marketing manager should be aware that:

A) the same overhead charges and profit rates usually apply to all bids.
B) bids are usually based on inspection.
C) a big problem is estimating all the costs-including the variable and fixed costs that apply to a particular job.
D) e-commerce is of little use in bid pricing.
E) None of these alternatives is correct.