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    Basic Marketing Study Set 1
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    Exam 16: Pricing Objectives and Policies
  5. Question
    _____ Is What a Customer Must Give Up to Get
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_____ Is What a Customer Must Give Up to Get

Question 36

Question 36

Multiple Choice

_____ is what a customer must give up to get the benefits offered by the rest of a firm's marketing mix.


A) Promotion
B) Price
C) Product
D) Past
E) Profit

Correct Answer:

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