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    Basic Marketing Study Set 1
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    Exam 16: Pricing Objectives and Policies
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    Some Top Managers Seek Only Enough Profits to Convince Stockholders
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Some Top Managers Seek Only Enough Profits to Convince Stockholders

Question 2

Question 2

Multiple Choice

Some top managers seek only enough profits to convince stockholders that they are "doing a good job." The pricing objective of such managers is:


A) satisfactory profits.
B) status quo.
C) nonprice competition.
D) profit maximization.
E) meeting competition.

Correct Answer:

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