Multiple Choice
Which of the following observations is true?
A) Market share objectives and straight sales growth objectives have similar limitations.
B) A larger market share, gained at whatever price, leads to sustainable competitive advantage.
C) Market share objectives are not popular among modern managers.
D) Sales growth essentially means bigger profits.
E) A sales-oriented objective does not refer to profit.
Correct Answer:

Verified
Correct Answer:
Verified
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