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Unilever Is Introducing a New Brand of Car Window Cleaner

Question 150

Multiple Choice

Unilever is introducing a new brand of car window cleaner in market maturity. To speed its entry into the market-without encouraging price competition-Unilever should use:


A) a flexible-price policy.
B) a one-price policy.
C) a penetration pricing policy.
D) introductory price dealing.
E) a skimming pricing policy.

Correct Answer:

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