Multiple Choice
Unilever is introducing a new brand of car window cleaner in market maturity. To speed its entry into the market-without encouraging price competition-Unilever should use:
A) a flexible-price policy.
B) a one-price policy.
C) a penetration pricing policy.
D) introductory price dealing.
E) a skimming pricing policy.
Correct Answer:

Verified
Correct Answer:
Verified
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