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    Basic Marketing Study Set 1
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    Exam 16: Pricing Objectives and Policies
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    ______________ Are Reductions from List Price That Are Given by a Seller
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______________ Are Reductions from List Price That Are Given by a Seller

Question 265

Question 265

Multiple Choice

______________ are reductions from list price that are given by a seller to a buyer who either gives up some marketing function or provides the function himself.


A) PMs
B) Phony prices
C) Spiffs
D) Markups
E) Discounts

Correct Answer:

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