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Everyday Low Pricing of Consumer Convenience Products

Question 289

Multiple Choice

Everyday low pricing of consumer convenience products:


A) tends to reduce fluctuations in prices customers actually pay.
B) has been used by many retailers even though no producers have adopted this approach.
C) makes it easy to quickly compete on price-without changing the basic strategy-when a competitor offers a particularly large discount for a short period of time.
D) relies on frequent discounts and allowances from the producer.
E) confuses customers and increases selling costs.

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