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    Basic Marketing Study Set 1
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    Exam 15: Advertising, Publicity, and Sales Promotion
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    If the Promotion Objective Is to Arouse Desire and Obtain
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If the Promotion Objective Is to Arouse Desire and Obtain

Question 262

Question 262

Multiple Choice

If the promotion objective is to arouse desire and obtain action, which type of publicity would work best?


A) Blogs
B) Direct-to-consumer press releases
C) Podcasts
D) Case studies
E) Facebook

Correct Answer:

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