Which of the Following Statements About Advertising Spending Is NOT

Multiple Choice

Which of the following statements about advertising spending is NOT TRUE?

A) Advertising in newspapers or on TV is a form of mass selling.
B) Personal selling can be expensive, so it is often combined with mass selling and sales promotion.
C) Placing a video on a company website or YouTube is a form of publicity.
D) On average, more money is spent on advertising that on personal selling or sales promotion.
E) Sales promotion can be aimed at final consumers, a company's own sales force, wholesalers or retailers.