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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Blending the Firm's Promotion Efforts to Convey a Complete and Consistent
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Blending the Firm's Promotion Efforts to Convey a Complete and Consistent

Question 303

Question 303

Multiple Choice

Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:


A) Sales management communications.
B) Sales promotion communications.
C) Integrated promotional marketing.
D) Integrated marketing communications.
E) Integrated sales promotion.

Correct Answer:

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