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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
  5. Question
    If Customers Already Have a Positive Attitude About a Product
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If Customers Already Have a Positive Attitude About a Product

Question 309

Question 309

Multiple Choice

If customers already have a positive attitude about a product, which promotional objective would you recommend?


A) Inform.
B) Remind.
C) Persuade.
D) Educate.
E) Change position.

Correct Answer:

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