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Which of the Following Is Not Likely to Be an Ethical

Question 37

Multiple Choice

Which of the following is not likely to be an ethical concern raised by direct-response methods?


A) Harvesting trees to make paper for direct-response junk mail.
B) Getting direct-promotion telephone solicitations at any time.
C) Using a direct-response database that includes personal information.
D) Sending out weekly specials via an e-mail newsletter on a request only basis.
E) Coping with the constant flow of spam in e-mail boxes.

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