Multiple Choice
Which of the following is not likely to be an ethical concern raised by direct-response methods?
A) Harvesting trees to make paper for direct-response junk mail.
B) Getting direct-promotion telephone solicitations at any time.
C) Using a direct-response database that includes personal information.
D) Sending out weekly specials via an e-mail newsletter on a request only basis.
E) Coping with the constant flow of spam in e-mail boxes.
Correct Answer:

Verified
Correct Answer:
Verified
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Q33: Direct-response promotion usually relies on a(n) _
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Q38: Which of the following is an example
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Q41: Advertising is any paid form of nonpersonal
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