Multiple Choice
Regarding opinion leadership, which of the following statements is TRUE?
A) Opinion leaders are easy to identify because people seek them out for advice on all kinds of topics.
B) It is very important to reach the innovators-because this adopter group is the highest in opinion leadership.
C) "Word of mouth" always does the real selling job-so Promotion is not necessary.
D) "Word of mouse" always does the real selling job online-so Promotion is not necessary.
E) None of these statements about opinion leadership is true.
Correct Answer:
Verified
Correct Answer:
Verified
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