A Corporate Chain Is Defined as

Multiple Choice

A corporate chain is defined as

A) a firm that owns and manages more than one store.
B) retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts.
C) wholesaler-sponsored groups that work with "independent" retailers.
D) franchisors who develop good marketing strategies, and who carry out the strategy in their own units.
E) a firm that owns a single-store but operates through multiple franchisors.