Which of the Following Statements About Physical Distribution Is False

Multiple Choice

Which of the following statements about physical distribution is False?

A) Marketers should always try to maximize the customer service level provided regardless of cost.
B) Physical distribution activities are invisible to most consumers-unless something goes wrong.
C) There are trade-offs between costs, the customer service level desired, and sales.
D) Information technology can help marketers improve service and cut costs.
E) In countries with inefficient distribution systems, consumers can face shortages of products they need.