Indirect Channels Are Probably a Better Choice Than Direct Channels

Multiple Choice

Indirect channels are probably a better choice than direct channels when:

A) the firm has limited financial resources.
B) the product is a consumer product instead of a business product.
C) target customers already have established buying patterns for where to search for the product.
D) retailers are already conveniently located where consumers shop.
E) All of these make indirect channels a better choice.