Multiple Choice
InterContinental Hardware Co. buys carload quantities of bolts, screws, nuts, washers, and other hardware from a large producer in the Netherlands, breaks these shipments into smaller quantities, and sells them to other wholesalers and retail chains. This "regrouping activity" is called:
A) assorting.
B) wholesaling.
C) accumulating.
D) bulk-breaking.
E) sorting.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: A "channel captain"<br>A) might be any member
Q5: A channel captain helps direct the activities
Q6: Bulk-breaking means separating products into grades and
Q7: World Tennis Ball Co. (WTB) makes tennis
Q8: The "regrouping activity" which involves breaking carload
Q10: A disadvantage of direct-to-customer channels is that<br>A)
Q11: A channel of distribution:<br>A) is any series
Q12: The marketing manager for a producer of
Q13: Licensing, in international marketing,<br>A) refers to foreign
Q14: Product recalls, returns, and recycling plans require