When Planning Channels of Distribution, a Marketing Manager Should Know

Multiple Choice

When planning channels of distribution, a marketing manager should know that

A) vertically integrated systems are seldom used-because of the difficulty of maintaining control.
B) a contractual system offers both flexibility and stability for its members.
C) the disadvantage of a corporate channel system is reduced control over distribution activities.
D) the disadvantage of an administered system is that it is a very formal arrangement.
E) None of these alternatives is correct.