Competitors That Begin to See the Success of a New

Multiple Choice

Competitors that begin to see the success of a new product or product category typically:

A) invest heavily in R&D to pioneer a new innovative product of their own.
B) quickly enter the market with a replica of the most successful good or service.
C) sue the firm for creating the product innovation.
D) invest in that company's stock.
E) launch negative publicity campaigns to harm the innovation's chances of success.