Multiple Choice
Regarding product life cycles, which of the following is not true?
A) Industry profits are likely to level off or decline before sales level off.
B) The level of promotion usually decreases in market maturity since there is less revenue to cover the cost.
C) Many close substitutes are usually competing in the market maturity stage.
D) It is usually expensive for a new firm to enter in the market maturity stage.
E) There is a downward pressure on prices over time.
Correct Answer:
Verified
Correct Answer:
Verified
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